This blog lists out descriptive attributes of various social networks, keeping their global reach in perspective, and how they can be efficient in promoting your game. With a very low marketing budget required for social networks, any indie game developer can get massive visibility- given the viral nature of the media and easier customer interaction. These small budget projects make it difficult for indie game developers to get noticed. What then do you do as an Indie Developer, when today even the traditional media is expensive.

Even if there will be a separate budget, it’d be a low one.

Most Indie Games today are made on a low cost budget and thus setting a dedicated sum aside for the marketing purposes becomes a sometimes unachievable target. But with the giants pouring in a zillion algorithms and moderating all of the content that goes into it, these free channels too are becoming less accessible. Facebook, Twitter, Instagram, YouTube and all other social networks have all been the prime venues of marketing an app or a game.

Gorillaz website games operation